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\nBack Heel respects other people’s creative work and expects the same from everyone who uses backheel.shop. This page explains how to tell us if you believe something on our site infringes your copyright, what we need from you, and what happens after we receive your notice. For trademarks, logos, crests, names and other intellectual property questions, read our Intellectual Property Policy. For everything else, the Contact Us page lists the right place to go.
\nWe are a small shop selling original art-pattern jerseys for futsal, street and pickup soccer, plus shorts, socks, a warm-up long sleeve tee and a pullover hoodie. Every pattern on the site, from Sole Roll and Panna Arches to Chalk Map and the Back Heel house pattern, is an original piece with its own title and motif note. We take copyright seriously precisely because original art is the whole point of the shop. If you think we got something wrong, we want to hear about it.
\nThis page covers copyright in material that appears on backheel.shop. That includes:
\nIt follows the notice-and-takedown process of the U.S. Digital Millennium Copyright Act, 17 U.S.C. § 512, and we apply the same approach to complaints from rights holders in Canada, Australia and New Zealand, the other countries we ship to. Back Heel is a single-brand shop. There are no third-party sellers, no marketplace listings and no public customer uploads, galleries or review photos on the site, so a notice will almost always be about something we published ourselves.
\nCustomers do not upload artwork. On most jerseys you can type a name of up to 12 letters, printed in capitals, and a number from 0 to 99 on the back. On the three Custom shirts the name and number are required and a small front chest number can be added. That is the full extent of personalisation. You cannot send us a logo, a crest, a photo, lyrics, a character or someone else’s artwork to print.
\nBecause we print exactly what is typed, we check the name field before production. Orders asking for text that copies a protected work, or the name or mark of a team, league, club, college, country, player, character or brand, are refused or cancelled and refunded, as explained in our Terms of Service and Intellectual Property Policy. If you are a rights holder and believe a shirt in an order or on the site uses your work anyway, the process below still applies.
\nYour written notice must include all six of the following elements:
\nSend the notice to support@backheel.shop with the subject line “Copyright notice”. Email is our only support channel; we do not take notices by phone or social media. Attach screenshots if they make the comparison clearer, for example your original artwork next to our product image. A notice that is missing elements can still be read, but we may have to ask you for the missing parts before we can act, which slows everything down.
\nIf we decide the material does not infringe, we explain our reasons. You are always free to take other steps you consider appropriate. Nothing on this page limits your legal rights.
\nBecause there are no public customer uploads on backheel.shop, the counter-notification process will rarely apply. It exists for anyone whose material was removed from the site because of a notice and who believes the removal was a mistake or a misidentification. A counter-notification must include:
\nSend counter-notifications to support@backheel.shop with the subject “Copyright counter-notification”. We forward valid counter-notifications to the person who sent the original notice. As the law provides, we may restore the material no less than 10 and no more than 14 business days after we receive the counter-notification, unless the original sender tells us they have filed a court action to stop the use.
\nUnder 17 U.S.C. § 512(f), anyone who knowingly makes a material misrepresentation that material is infringing, or that it was removed by mistake, may be liable for damages, including costs and legal fees. Before you send a notice, consider whether the use might be permitted, for example because a shape or idea is too common to be owned. A floor line is a floor line; a whole composition is something else. If you are unsure, it may be worth getting legal advice first.
\nWe do not keep designs that have been shown to infringe. If someone repeatedly places orders that try to reproduce protected work or names despite our refusals, we may cancel those orders and decline future ones.
\nSend a full notice as described in section 3, with a link to your original and the product page on our site. Point to the exact shapes or composition you believe were copied. We compare the two side by side and pause the design while we look, so nobody receives a shirt that is under question.
\nThat is the opposite direction: someone may be copying us. We would be grateful if you emailed the link to support@backheel.shop with the subject “Copied content report”. You do not need to send a formal notice for this.
\nThis is not a copyright notice matter. A cancelled order because the name or text belonged to a team, player, character or brand is explained on the Intellectual Property Policy page. If you believe the name is genuinely your own, reply to the cancellation email and we will look again.
\nUse the same email and the same six elements. Tell us which country’s law your rights come from, and attach any registration details you have. We review notices from all four countries we ship to in the same way.
\nCopyright matters go to support@backheel.shop. Our postal address is Back Heel, 19 Leland Hill Road, Sutton, MA 01590, US; email is the fastest route and the one we answer, within 24 hours on business days. For order questions, visit Contact Us or open a request on Submit Ticket.
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